YouTube modifies its advert placement rules

YouTube in a recent development, has modified its advert rules on how users can start earning money through  their video channels as confirmed by one of its reports.

Prospective channels set for advert placements will have to get 10,000 views before they can be considered for the YouTube Partner Program, the firm  (YouTube) announced in one of its blog posts.

It will then evaluate whether the channel is adhering to its guidelines before giving approvals for its uploads.

“It will help clamp down and carefully monitor content theft and fake channels”, YouTube said.

“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” wrote Ariel Bardin, Vice President of Product Management.

“If everything looks good, we’ll bring this channel into YPP [YouTube Partner Program] and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

A Senior Advertising Research Analyst from IHS Qingzhen Chen, said it would not be difficult for most channel creators to get 10,000 views from a global audience of more than one billion users.

“That’s views not subscriptions – so even when people don’t watch the whole video that’s still considered a view,” she said.

“We need to brainstorm ourselves why this global video-streaming online platform is doing this. There are have been troubles recently in the news about some of its contents, some big brands and agencies have pulled their adverts – this is just another effort to deal with the those issues.

This inevitably, entails that Publishers are increasingly going to incur more expenses on digital as there would be demanding requirements in terms of their ads appearing alongside the right content and gaining the hit bench-mark on popular search engines for viewers who would consistently want to stay updated on trends in any desired sphere.