If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elements of content management, in the grand scheme of things, there’s much more to it. If you’re involved in any aspect of digital marketing or want to be,...
Read MoreInstagram's launch in 2010 was the equivalent to the new popular kid, “Ian,” moving to your high school at the beginning of the year. Girls couldn’t stop commenting about his good looks and guys were thrilled that he’d compete for the starting goalie position in hockey. Even though students had their loyalty to “Tyler,” the starting goaltender from the previous year, there was excitement in the air...
Read More
In a sector bursting at the seams with products and with consumers averse to switching between brands, social media can make all the difference. Get your campaigns right and you’ll start swinging the pendulum towards your brand. Tip 1: One size does not fit all “Ensure your strategy plays to the platform’s strength. A lot of brands develop a social media strategy and roll it out across...
Read More
Social media is a huge component to any marketing strategy. In other words you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram page we have 17 tips and tricks to help you get started! Set goals Surely, you have a business plan for your business. You also have a marketing plan for your...
Read More
If you’re not using a content marketing calendar, you’re probably using an inefficient marketing strategy – if you even have a strategy at all. In this article, we will tell you how to create a content marketing calendar your audience will love, no matter what industry you’re in. After all, what they say is true: content is king! Let’s start with the basics. What exactly is a...
Read MoreMarketing vs Advertising: Will One Make You More Money Than the Other? Nothing is more aggravating for a business owner than spending the time, money and energy to create an outstanding advertising campaign, only to look over the data and realize that it was totally unsuccessful! No one saw your awesome ad. And you didn’t see the increase in business that you were anticipating. What went wrong? It...
Read More
What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on...
Read More
Did you know the total daily circulation of newspapers alone fell nearly 54% from 2004 – 2017? Did you also know Facebook was launched in 2004? A strong marketing channel that not only kept millions of Americans updated daily but also helped brands market their products eventually fell from an estimated 60+ million daily circulation to a bare bone of 30 million. This left marketers increasingly...
Read More
If you printed the social media content that users scroll through every day, it’d stretch 300 feet. With more brands than ever vying for more and more limited attention, fresh social media marketing tactics are vital. The ones who will win the audience are those who understand and exploit new behaviors and trends as they happen. Not every social media marketing tactic will be relevant for...
Read More
Engagement on social media is essential for all brands. However, many underestimate the value of engagement. If you are shouting out into the abyss and rarely taking time to truly interact with your current and potential followers, you are missing opportunities to increase social media engagement. When you interact regularly, on the other hand, you are building the relationships that can drive conversions and profits. Utilize...
Read More