Most entrepreneur say this “I wish I knew how to be more productive with my time.” If that sentence sounds familiar, don’t worry, you’re not alone. People across the globe are constantly tinkering with their schedules and coming up with new routines in an attempt to optimize their time. But, why are we so determined to become more productive with our time? For some, it could be the desire...
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Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement. You need to do...
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You must have read a lot about website optimization, SEO, and conversion optimization. Website optimization is a process of refining websites for better user experience, boosting search engine traffic and most importantly improving business. Website optimization in recent years has totally shifted towards great user experience and page speed. It is not a secret anymore, Google has openly told this many times that you should focus on optimizing...
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Google+ marketing. That’s probably something you’re not overly familiar with. Who uses Google Plus for business? Everyone uses all of the internet giant’s other tools, but for some reason, Google+ seems to have slipped through the cracks. Or has it? Google+ has over 150 million active monthly users, and 50% of its users sign on daily. Wow! So with that much activity, maybe Google+ is a...
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No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process and is often time-consuming. Here are some simple, easy-to-do social media hacks that will help snowball your social media presence. 1. Use Social Media Micro-Influencers to Help Your Business Get More Exposure If you are just starting out on social media platforms, one...
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Instagram has over 700 million monthly users, many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more But it’s not just the numbers you should care about. It’s about adding value to your customers Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62%...
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Facebook fan page is useless if no one is paying attention to it. Engage your followers, build your audience and grow your Facebook fan page quickly to turn it into a powerful promotional tool for your media brand. Interact With Your Fans When fans post on your wall or comment on your posts, interact with them when it's appropriate. For example, if you share a video of...
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Creating a website for your brand is one of the important aspect of growing your company on the the internet. For many, this is hard to face because a lot of people simply don’t have the skills to build one themselves. You do have the option, of course, of paying a developer to do this for you and paying freelancers to load your site up...
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Social media channels have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them have changed dramatically. Instead of using social networks solely as marketing platforms to trumpet their products, today's companies also use them to build and enhance the customer experience. However, with so many different platforms available and heavy competition on all...
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Today, when you start a new business, launch a blog, build a new website or extend your business into new markets, you almost always need to buy a new domain name to support your efforts. In fact, the right domain name has gone from being a nice-to-have, to an essential ingredient that can impact the success or failure of your marketing efforts. Over the years I...
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