Uncategorized

What comes to mind when you hear the word “free”? It probably grabs your attention. You are being offered a risk free trial of a product or service. Say you are strolling through a mall food court and one of the vendors puts out a free sample. They are letting you try their product before you buy it which gives them a leg up on...

Did you know the total daily circulation of newspapers alone fell nearly 54% from 2004 – 2017? Did you also know Facebook was launched in 2004? A strong marketing channel that not only kept millions of Americans updated daily but also helped brands market their products eventually fell from an estimated 60+ million daily circulation to a bare bone of 30 million. This left marketers increasingly...

If you printed the social media content that users scroll through every day, it’d stretch 300 feet. With more brands than ever vying for more and more limited attention, fresh social media marketing tactics are vital. The ones who will win the audience are those who understand and exploit new behaviors and trends as they happen. Not every social media marketing tactic will be relevant for...

Engagement on social media is essential for all brands. However, many underestimate the value of engagement. If you are shouting out into the abyss and rarely taking time to truly interact with your current and potential followers, you are missing opportunities to increase social media engagement. When you interact regularly, on the other hand, you are building the relationships that can drive conversions and profits. Utilize...

For small businesses, deciding where to spend your marketing dollars is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing tactics you are using are cost-effective and drive results. So what’s the answer? Email Marketing. Although email marketing has been around for a while, it continues to drive significant results for small businesses across...

Does email marketing work? If you manage to use the right email marketing tips, the answer is a resounding yes. Now, there will always be businesses who don’t believe in the power of email marketing. This happens mainly because they fail to see any positive results with their email marketing efforts due to their own shortcomings. Sometimes these business owners just need a few email marketing...

How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head. With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, there’s also a lot of competition for those all-important Likes. There’s no getting around it:...

Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users. Who wouldn't you want that kind of reach? But most business owners wonder if I have a limited marketing budget, how can I increase my facebook fan page reach without spending an arm and a leg on PPC advertising? Here...

Teaming up with the right web hosting service is more important than you think. Opt for the wrong one and you could find yourself struggling to get support, suffering downtime or worse. Choosing a hosting package needn’t be a chore though, just consider these points below during your research phase and you’ll find the choice of plan becomes much clearer.   Type of hosting offered Will you need your...