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         User experience is becoming an increasingly popular feature of the digital landscape. But digital marketers don’t always have a clear view of what it is, and how it impacts work. Here are some fundamentals of user experience, and how it impacts the work of digital marketers: 1.   User experience is not just about interfaces The biggest misconception about user experience is that it is about creating...

Money transfer scams are very common these days. Virtually everyone who owns an electronic mail address receives emails claiming that the recipient has won a lottery worth millions of dollars or something else which you knew would never occur. Imagine receiving a mail stating that you’ve won a lottery worth $1000000 when you never play such games, Its ridiculous but never to be overlooked. Such...

Artur Debat| Getty Images "Google it" is a phrase now ingrained into our daily lives. With over 900 million people using Gmail and 11.9 billion monthly searches, Google's dominance in online search is unquestioned. Even though you probably use it everyday, here are 13 Google tricks that can provide some added convenience or entertainment. 1. Keep your timing in check Ready. Set. Go! Type "set timer to 13...

For starters, Google Analytics provides a few basic things: 1. Visitor information This includes metrics such as where they came from around the USA and the world, how long they stayed on the site, if they are new or returning visitors, and their bounce rate. Bounce rate is an indication that they did not find what they are looking for. Google analytics gives you an in-depth look at...

Technology has come a long way, sometimes I wonder what the world will be without it. An app called About Ebola, was built using a programming platform developed in Israel and abroad. This app is providing medical workers in the field with what is turning out to be one of their most effective tools available for preventing the alarming spread of Ebola in the villages...

A report claims that Facebook is considering opening up Whatsapp to let businesses send messages and contact users directly. This business-consumer interaction is intended to be paid for by businesses that wish to use the platform to reach potential customers. Facebook founder Mark Zuckerberg had earlier stated, last year, that there was no immediate plans to monetise Whatsapp. However Bloomberg reports that Whatsapp might use some...

Search Engine Optimization (SEO),  is an online marketing strategy that improves search engine rankings of a website along with online traffic. After finding out what SEO is, you may be wondering how SEO will benefit you and your website. The Benefits of SEO Some SEO benefits include: SEO makes a site more visible to search engine “spiders”. SEO helps search engine “spiders” to “crawl” through your website content. SEO helps a website...