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The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy...

  Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses. Inbound marketing is more of an approach than it is a list...

Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond. By effectively using Google Analytics, you...

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. While connecting with bloggers and influencers in your niche has many benefits, the process of reaching out can be tricky. Reaching out to bloggers and...

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the...

Most entrepreneur say this “I wish I knew how to be more productive with my time.” If that sentence sounds familiar, don’t worry, you’re not alone. People across the globe are constantly tinkering with their schedules and coming up with new routines in an attempt to optimize their time. But, why are we so determined to become more productive with our time? For some, it could be the desire...

You must have read a lot about website optimization, SEO, and conversion optimization. Website optimization is a process of refining websites for better user experience, boosting search engine traffic and most importantly improving business. Website optimization in recent years has totally shifted towards great user experience and page speed. It is not a secret anymore, Google has openly told this many times that you should focus on optimizing...

Google+ marketing. That’s probably something you’re not overly familiar with. Who uses Google Plus for business? Everyone uses all of the internet giant’s other tools, but for some reason, Google+ seems to have slipped through the cracks. Or has it? Google+ has over 150 million active monthly users, and 50% of its users sign on daily. Wow! So with that much activity, maybe Google+ is a...

  No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process and is often time-consuming. Here are some simple, easy-to-do social media hacks that will help snowball your social media presence.   1. Use Social Media Micro-Influencers to Help Your Business Get More Exposure If you are just starting out on social media platforms, one...