Facebook Algorithm Change Impacts Marketing

Facebook algorithm change: what that means for you!

Facebook’s algorithm change determines what people see in the News Feed. This limits the posts in News Feeds from other Facebook pages and instead prioritizes posts from users’ families and friends.

This is Facebook’s announcement:

“Facebook was built on the idea of connecting people with their friends and family … Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

We previously made an update that tries to ensure that stories posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss them.

We’ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.

Will This Impact My Page?
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.”

This therefore emphasizes the fact that you need to share relevant content that resonates with your audience and will keep them engaged. Their engagement guarantees that your posts will rank higher in News Feed .

Keep on sharing relevant content and your Page shouldn’t suffer.