Fanta Renews Branding

Surprise!!! Fanta renews branding. Fanta which is the second-oldest brand of  the Coca-Cola Company has renewed its brand. It is however in four countries so far so we have to be patient till the new brand gets to us. According to Carmen Moreno on freepikblog the brand has only  gone live in four European countries so far: Italy, Poland, Serbia and Malta.

This brand reminds one of an orange and the new logotype gives more importance to the leaf accent and incorporates two orange slices under the word ‘Fanta’.

The really cool thing about the new branding is the new shape of the bottles. The new bottles look like they were being squeezed to get the last drop of juice out of the oranges from which the drink is made. Indeed this new brand looks fun and refreshing. It is so much fun,in fact, taht the last ‘A’ in Fanta seems to be smiling. Check it out!

What do you think about this fresh new look? You can see the new branding in action on Fanta Italia’s website.