Run a Successful Social Media Marketing Campaign
How do you run a successful social media marketing campaign?
Social Media is a great way to boost your brand.
According to Iris Hearn on impactbnd.com – Social Media has changed the marketing game.
For a social media marketing campaign to be successful, you have to identify with your audience. Social media has made this incredibly easy. Here is how-
Social media allows you reach your target audience and the data provided from activity on these social media platforms allows you know what your audience is interested in. Knowing what your audience is interested in allows you connect with them better. Since you know what matters to your audience, all you need to do is create content that resounds with your audience and motivate them to take action. Of which that is the purpose of your campaign – for your followers to take action. Which is why content marketing is very important.
On social media you should have a persona.
That is your social media account should showcase your personality. No one would want to follow an account run by a robot. If your social media account is nothing more than news feed with no personal voice or interaction then your campaign will most likely be unsuccessful. That means you will lose the opportunity to connect with your audience. People take tone of voice and messaging on social media very seriously. So you should have a unique and consistent voice for your campaigns. It personifies your brand and makes your message come across as less “sales-y” and the consistency builds your audience’s trust.
see also; Facebook Algorithm Change Impacts Marketing
Social media is also a great way to get people talking about your brand. Be bold and get people’s attention
Experience has shown that generating buzz online can provide real life results.
Get your audience involved.
Engage your audience and make them a part of the conversation. Social media platforms allows us recreate word-of-mouth. And we all know word-of-mouth can be quite effective. Therefore use social media and let it help you interact with your audience.
This allows your audience see news or events that they might have missed. It also makes your audience feel involved in something bigger.
Interacting with content through things like shares,using hashtags and so on also increases your campaigns reach by displaying your content to new audiences who may not be following you.