Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement. You need to do...
Read More
Instagram has over 700 million monthly users, many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more But it’s not just the numbers you should care about. It’s about adding value to your customers Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62%...
Read More
Facebook fan page is useless if no one is paying attention to it. Engage your followers, build your audience and grow your Facebook fan page quickly to turn it into a powerful promotional tool for your media brand. Interact With Your Fans When fans post on your wall or comment on your posts, interact with them when it's appropriate. For example, if you share a video of...
Read More
Social media channels have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them have changed dramatically. Instead of using social networks solely as marketing platforms to trumpet their products, today's companies also use them to build and enhance the customer experience. However, with so many different platforms available and heavy competition on all...
Read More
Nairabot your online exchange rate 'mallam' Nairabot is an exchange rate bot on Facebook Messenger. It was built by Fowotade Babajide. Fowotade Babajide also known as Jihdeh is a 23 year old Yaba based developer. Jason Njoku in his post "Zuck and The Rise of the Bots" introduces Jihdeh’s bot as a "primitive but awesome way to get daily FX price updates. All in messenger. There are 18m people...
Read More
WhatsApp Shares Data With Facebook, Should I be worried? WhatsApp on 25th of August announced an update to its terms and privacy policy. This update is coming two years after its acquisition by Facebook. The change to its privacy policy allows it to collect data about its users and share it with its parent company - Facebook. WhatsApp will be sharing details like your phone number with Facebook so that...
Read More
How do you run a successful social media marketing campaign? Social Media is a great way to boost your brand. According to Iris Hearn on impactbnd.com - Social Media has changed the marketing game. For a social media marketing campaign to be successful, you have to identify with your audience. Social media has made this incredibly easy. Here is how- Social media allows you reach your target audience and the...
Read More
Spurred on by Apple’s battles against the FBI, some of tech’s biggest names are to expand encryption of user data in their services, the Guardian can reveal [caption id="attachment_4420" align="aligncenter" width="648"] Work on new encryption projects began before Apple entered a court battle with US authorities over the San Bernardino killer’s iPhone[/caption] Silicon Valley’s leading companies – including Facebook, Google and Snapchat – are working on their...
Read More
This is the generation of social media. The young, the old, the individuals and the business firms are all there in the wide array of social media channels available. In fact, the social media is a highly effective way for the small businesses to market, promote and endorse their services and products. The value of utilizing the social media for business firms has long puzzled...
Read More