Instagram has over 700 million monthly users, many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more But it’s not just the numbers you should care about. It’s about adding value to your customers Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62%...
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Facebook fan page is useless if no one is paying attention to it. Engage your followers, build your audience and grow your Facebook fan page quickly to turn it into a powerful promotional tool for your media brand. Interact With Your Fans When fans post on your wall or comment on your posts, interact with them when it's appropriate. For example, if you share a video of...
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Social media channels have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them have changed dramatically. Instead of using social networks solely as marketing platforms to trumpet their products, today's companies also use them to build and enhance the customer experience. However, with so many different platforms available and heavy competition on all...
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Twitter is one of the most popular social connection websites where people interact in small, 140 character status messages. This is known as “micro-blogging” and it can be used as a whole new way of connecting with customers and fans of your product or service. There are right and wrong techniques to using Twitter to market your small business, and you can gain a lot of...
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The following is the transcript of a Q&A between the University of Vermont Continuing & Distance Education and myself, as an instructor in the UVM Digital Marketing Fundamentals Program. The discussion centered on the dos and don’ts of leveraging social media as a marketing channel. Generally speaking, which social media channel do you think businesses tend to overlook and not spend enough time on? In the B2B...
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How to create a social strategy A 5-step guide to developing your social media presence What this will teach you This guide highlights the five steps you need to create a social media strategy for your business. Nearly one third of the global population are active social media users. Social media presents businesses with the opportunity to earn customer trust, showcase expertise, and meet potential customers. But businesses that lack...
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This is the generation of social media. The young, the old, the individuals and the business firms are all there in the wide array of social media channels available. In fact, the social media is a highly effective way for the small businesses to market, promote and endorse their services and products. The value of utilizing the social media for business firms has long puzzled...
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